Product ecosystem video: Riverside.fm

Written by, Josef Newton (Co-Founder at Sway One)

Overview

1. Description

The Product Ecosystem Video illustrates how a product integrates within a broader ecosystem of tools, services, and solutions. It highlights the integration between a two or more products.

2. Purpose and goals

Objective #1: Educate potential customers about the product’s role within a larger ecosystem, demonstrating its compatibility with other tools. Objective #2: Highlight partnerships, promote integrations, and encourage users to see the product as part of a comprehensive solution rather than an isolated tool.

3. Best practices

Clear Visualisation: Use diagrams or animations to illustrate how the product interacts with other components in the ecosystem. Use Case Examples: Provide real-world scenarios that demonstrate how the product works alongside other tools, making it relatable and practical. Highlight Benefits: Focus on the advantages of using the product within an ecosystem, such as increased efficiency, better data flow, and enhanced user experience. Call to Action: Encourage viewers to explore integrations, sign up for trials, or contact sales for personalized demonstrations.

4. Target audience

Prospective Customers: Target those evaluating solutions who may benefit from understanding how the product fits into their existing workflows. Existing Customers: Help current users maximize their experience by showcasing integrations and additional tools they may not have considered.

5. How to distribute

Product Pages: Embed on relevant product pages to enhance user understanding of ecosystem benefits. Webinars: Incorporate into partnership webinars to show potential users how the product fits within broader workflows. Social: Use the founders and executives personal LinkedIn profiles (of both companies) to promote the video. Email Campaigns: Use in targeted campaigns to re-engage existing users about new integrations or partnerships.

Sway One