Your product and brand videos explained in 60 seconds
B2B video studio for software companies. We storyboard and animate product explainers and brand videos, with no back and forth.
Trusted by
Our work
What clients say
Edita Vatenaite, VP of Marketing, BioRaptor
Christian Radley, Co-Founder, Ziggy
Talya Heller, Founder, Down to a T
Veena Ramakrishnan, Senior Demand Generation Specialist, JustCall
“I would highly recommend you guys because you take the time to learn it and you put very little work on the customer.”
Edita Vatenaite, VP of Marketing, BioRaptor“Sway One has been one of the most reliable and creative and really professional partners that I have worked with since I started working in this company.”
Veena Ramakrishnan, Senior Demand Generation Specialist, JustCall“Sway was completely different to everybody else because they offered so much more than just video editing.”
Christian Radley, Co-Founder, Ziggy“Working with Sergey and Sway One was one of those rare collaborations where you feel understood almost immediately.”
Marina Krivonossova, Founder, Retold“The first version of the video, look and feel wise, I had no comments. It looked perfect.”
Talya Heller, Founder, Down to a TWhat we make
Product explainer
The main product video. Explains what you do, who it’s for and why prospects should care, so they want to talk to sales.
up to 2 minutesfrom $3,000
Brand video
The big picture, without the product details: the problem you solve and why buyers should pick you.
30 or 60 secondsfrom $4,000
Social versions
Short vertical and square cuts of your video, 15 or 30 seconds, for LinkedIn and ads.
add-on to any video
We take care of everything: script, storyboard, animation, voiceover and sound design.
Sway One also makes customer testimonial and thought leadership videos.
How we work
Three weeks from start to finish.
Kickoff
We meet and go through the brief: your product, your buyers and what matters most on screen.
Script and storyboard
The script decides what the video says, the storyboard what it shows. You approve both before production starts.
Production
We build the full video, scene by scene, from the storyboard.
Review and delivery
Your team’s feedback goes in, and you get the video ready for your website, ads and sales.
About
Sway One is a B2B video studio run by Sergey Ross. Founded in 2023, based in Lisbon, Portugal.
Sergey’s background is 12 years in B2B: sales first, then marketing operations and demand generation, then video.
He’s the creative director, working with a small team of animators and editors.
So far: 40+ video projects for 20+ companies.
Sergey also advises companies on YouTube strategy at sergeyross.com.
FAQ
What do you need from us?
Your brand files, Figma files, screenshots or a walkthrough of the product, and one person who can give feedback within two or three working days. The schedule depends on that feedback coming back on time.
Can you work from our script?
Yes. We can start from your script and tighten it, or write one from scratch.
Can you make a video faster?
Yes. The shortest we take on is around two weeks. Below that there isn’t enough time to run the whole process effectively and work through your team’s feedback.
Do we need to film anything?
No. Product and brand videos are fully remote.
How do customer testimonial videos work?
Your customer records from wherever they are while we interview them over a video call, usually for 30 to 45 minutes. We handle the scheduling and everything after it.
What industries do you work with?
B2B software and tech companies, from payments and AI to HR software, biotech and travel technology.