A Sway One Publication
Video First
The #1 video marketing resource for B2B marketers
The #1 video marketing resource for B2B marketers
A Complete Guide to Launching a B2B Video Podcast in 2025
How to Launch a Video Podcast in 2025
Latest content
We break down the essentials B2B marketers need to know to get started on YouTube. From setting up your channel the right way to creating content that builds trust and drives pipeline - it’s your no-fluff beginner’s guide to doing YouTube right.
We take a deep dive into Ahrefs’ YouTube channel to unpack what they’re doing right - and what B2B marketers can learn from it. From content strategy to production style, this is a practical teardown with takeaways you can apply to your own channel.
We break down the key videos needed at each marketing stage: awareness, consideration, and decision. This framework prevents random content creation and ensures strategic allocation of video marketing resources.
We break down the key findings from our B2B podcast report where we analysed 80 B2B video podcasts. Insights like how executive hosts drive higher engagement and how episode format variety boosts results.
We take a deep dive into Ahrefs’ YouTube channel to unpack what they’re doing right — and what B2B marketers can learn from it. From content strategy to production style, this is a practical teardown with takeaways you can apply to your own channel.
We break down the essentials B2B marketers need to know to get started on YouTube. From setting up your channel the right way to creating content that builds trust and drives pipeline - it’s your no-fluff beginner’s guide to doing YouTube right.
We dive into our latest B2B video podcast report, sharing key insights and trends shaping the industry. We break down data-driven findings to help marketers understand the impact of video podcasts and how to better leverage them.
We break down Intercom's YouTube channel to reveal the strategies behind their successful content. From engaging storytelling to smart marketing tactics, we highlight key lessons B2B marketers can apply to elevate their own YouTube game.