Product tutorial video: Zoominfo

Written by, Josef Newton (Co-Founder at Sway One)

Overview

1. Description

The Product Use Case Video demonstrates specific applications of the product within real-world scenarios, showing how it solves a particular problem or improves workflow. It’s designed to educate potential users on the practical value of the product with common use cases and challenges.

2. Purpose and goals

Objective #1: Showcase real applications of the product to demonstrate how it addresses specific customer needs. Objective #2: Build trust by sharing customer experiences, clarify product benefits, and target niche audiences with relevant scenarios.

3. Best practices

Specific Use Case Storytelling: Pick a specific problem or challenge that a typical customer faces, then showcase the product’s role in solving it. Relatable Characters: Use characters or customer testimonials that mirror the viewer’s role (e.g., a marketer, a sales lead) for greater identification. Concise Explanation: Focus on simplicity and clarity—highlight core product functions and their benefits without overwhelming with too many features. Before and After Comparison: If possible, contrast the user’s experience with and without the product. Length: Aim for 2-3 minutes to keep viewers engaged while conveying key details.

4. Target audience

Prospective Customers: Particularly effective for early-stage prospects who want to connect with the company on a human level before purchasing. Potential Employees: This video often serves as a great introduction for talent considering joining the company, as it reflects company values and culture. Partners and Investors: Offers context for those evaluating the company’s long-term vision and commitment to the industry.

5. How to distribute

Website Product Pages: Embed on product-specific pages to help prospects visualize how the product would work for them. Sales Outreach: Use in email outreach as a resource for sales teams to personalize based on customer challenges. Customer Onboarding: Include in onboarding materials for new users who want to see ways to maximize their usage. Social: Use in paid social campaigns to target/retarget prospects to help them understand the specific use cases.

Sway One