Crowdlinker Case Study: $1.2M Pipeline With Long Form Video Series
How a B2B product studio connected with senior decision-makers through topic-focused conversations.
Highlights
Highlights
$1.2M
influenced pipeline in one year
85
videos published
$200k
average deal size
$1.2M
influenced pipeline in one year
85
videos published
$200k
average deal size
Background
Crowdlinker needed to reach senior decision-makers for $60K-$200K deals. As a digital product studio, their deals required trust and credibility - prospects needed to believe they could handle complex projects. Traditional marketing wasn't building the relationships necessary for high- value sales.
Crowdlinker needed to reach senior decision-makers for $60K-$200K deals. As a digital product studio, their deals required trust and credibility - prospects needed to believe they could handle complex projects. Traditional marketing wasn't building the relationships necessary for high- value sales.
"We tried doing all sorts of things in the past to drive growth. Sway One was able to crack this problem and build a scalable branding system that works. It allowed us to connect with our prospects & customers more and build a program that fits their needs & requirements."
Aram Melkoumov, Co-Founder & CEO Crowdlinker
Solution
We launched "The Product Innovation Show" - a video series: • Topic-focused conversations with product industry leaders (not generic interviews) • Multi-channel distribution across YouTube, LinkedIn, and their website • Specific repurposing into LinkedIn shorts, articles, and social posts • Consistent publishing of 2-3 episodes monthly
We launched "The Product Innovation Show" - a video series: • Topic-focused conversations with product industry leaders (not generic interviews) • Multi-channel distribution across YouTube, LinkedIn, and their website • Specific repurposing into LinkedIn shorts, articles, and social posts • Consistent publishing of 2-3 episodes monthly
Results
Crowdlinker influenced 15 deals worth $1.2M in pipeline. Each video generated 2,000-6,000 impressions among directors of product innovation, VPs of creative innovation, and senior technology directors.
Crowdlinker influenced 15 deals worth $1.2M in pipeline. Each video generated 2,000-6,000 impressions among directors of product innovation, VPs of creative innovation, and senior technology directors.