Leeway Case Study: How We Helped Build Europe's #1 Legal Tech Video Series

How long form video content helped a French startup expand across European markets.

Highlights

Highlights

Background

Leeway was trapped in the French tech market. To expand across Europe, they needed industry recognition and relationships with legal tech decision- makers in new markets.

Leeway was trapped in the French tech market. To expand across Europe, they needed industry recognition and relationships with legal tech decision- makers in new markets.

"Sway One has been invaluable in establishing our authority in our market and especially in turning a podcast into a LinkedIn organic content machine."

Thibaut Caoudal, Co-Founder at Leeway

Solution

We launched a YouTube-optimized video series featuring legal tech experts: • Topic-focused discussions with industry leaders • International guests to reach European markets • Episodes repurposed into 5-10 LinkedIn clips each • Multi-platform distribution across YouTube and LinkedIn

We launched a YouTube-optimized video series featuring legal tech experts: • Topic-focused discussions with industry leaders • International guests to reach European markets • Episodes repurposed into 5-10 LinkedIn clips each • Multi-platform distribution across YouTube and LinkedIn

Results

The series became Europe's #1 legal tech video content. Generated 200,000 LinkedIn views and built 25+ strategic industry relationships. Leeway broke out of the French market and established authority across Europe through conversations with influential guests about key industry challenges.

The series became Europe's #1 legal tech video content. Generated 200,000 LinkedIn views and built 25+ strategic industry relationships. Leeway broke out of the French market and established authority across Europe through conversations with influential guests about key industry challenges.