Primer: 337,000 Qualified Impressions With Executive Video Content
How a payments company built fintech authority with educational videos that prospects reference in sales calls
Highlights
Highlights
337,000
impressions from fintech decision makers
37%
video completion rate (industry average: 8-12%)
132,000
total video views
337,000
impressions from fintech decision makers
37%
video completion rate (industry average: 8-12%)
132,000
total video views
Background
Primer had brilliant payment experts but they were invisible to the market. Enterprise fintech deals require trust in expertise, not clever ads. Their executives needed recognition as the industry experts they actually were.
Primer had brilliant payment experts but they were invisible to the market. Enterprise fintech deals require trust in expertise, not clever ads. Their executives needed recognition as the industry experts they actually were.
Solution
We created educational videos featuring five payment experts that answered real questions: • "Why do you need payment orchestration?" (not product pitches) • "What's happening with open banking?" (not feature demos) • One specific problem per video, no company promotion • Executives sharing insights from systems they'd actually built
We created educational videos featuring five payment experts that answered real questions: • "Why do you need payment orchestration?" (not product pitches) • "What's happening with open banking?" (not feature demos) • One specific problem per video, no company promotion • Executives sharing insights from systems they'd actually built
Result
Qualified impressions reached actual fintech decision-makers evaluating payment infrastructure. The 37% completion rate proved audiences genuinely wanted to hear their expertise. Prospects started referencing videos in sales calls: "I saw your video about payment orchestration..." became a regular conversation starter. Educational content became part of the sales process - proof of real authority.
Qualified impressions reached actual fintech decision-makers evaluating payment infrastructure. The 37% completion rate proved audiences genuinely wanted to hear their expertise. Prospects started referencing videos in sales calls: "I saw your video about payment orchestration..." became a regular conversation starter. Educational content became part of the sales process - proof of real authority.