Ziggy: 243% Pipeline Increase With LinkedIn Video
Background
Ziggy is a B2B marketing agency in the UK. New business came from outbound sales and the founders’ own network, and the network was small. Some months were strong, some brought almost nothing.
What we made
Christian first tried writing scripts and recording them himself. It took too much time, and reading a script well on camera is hard when you’re running a company.
So we changed the format. Once a month we interview him for about 90 minutes and cut 10 to 20 clips from that one conversation. We chose the topics, wrote the questions, edited every video and planned when each one went out.
His biggest worry going in was keeping up a steady schedule. Having us hold the dates is what kept the videos coming.
Results
Ziggy saw a considerable jump in inbound deals.
“When you are in a sales meeting and people remember a video that they’d watched that you have put out there. That’s the type of validation that matters.”
Christian Radley, Co-Founder, Ziggy
