How We Became Sabre Corporation's Global Video Production Partner
From a project inquiry to a 2-year partnership.
Videos outperformed previous content by 2X to 6X across all social channels
80+
Total Videos
30+
In 4 Months
2
Year Partnership
7
Video Formats
How We Became Sabre Corporation's Global Video Production Partner
From a project inquiry to a 2-year partnership.
80+
Total Videos
30+
In 4 Months
2
Year Partnership
7
Video Formats
The Challenge
Sabre came to us after seeing our thought leadership videos on LinkedIn. They needed: - Animated explainer videos for in-depth technical articles - Video support for multiple campaigns across global markets - Fast production with tight deadlines - Consistent quality across complex approval processes - Scalable solution for enterprise-level content needs
Our Solution
We developed a comprehensive system that transformed their video production: - Created dedicated Asana board for project management - Developed custom brief templates for their team - Established specific style guides and parameters - Built dedicated team for Sabre brand consistency - Implemented streamlined approval workflows
Our Proceess
1. Strategic Planning & Resource Allocation
We helped Sabre develop multi-month production plans, determining video quantities and resource requirements. Our dedicated team was assigned specifically to their brand for consistency.
2. Custom Brief Templates & Guidelines
After initial feedback rounds, we created specific guidelines and editable style guides that captured Sabre's preferences beyond their standard brand guidelines.
3. Streamlined Production Workflow
Our process included scripting, approval rounds, voiceover recording, storyboard creation, and final assembly with systematic revision rounds.
4. Asana Project Management System
We created dedicated project boards with specific managers, keeping communication organized per project and making complex approval processes manageable.
5. Global Market Adaptation
We adapted videos for global markets with multi-language subtitles and localized content modifications based on specific regional requirements.
6. Multi-Channel Distribution
Final videos were optimized and distributed across Sabre's website, YouTube, LinkedIn, and other marketing channels for maximum reach and impact.
Our Proceess
1. Strategic Planning & Resource Allocation
We helped Sabre develop multi-month production plans, determining video quantities and resource requirements. Our dedicated team was assigned specifically to their brand for consistency.
2. Custom Brief Templates & Guidelines
After initial feedback rounds, we created specific guidelines and editable style guides that captured Sabre's preferences beyond their standard brand guidelines.
3. Streamlined Production Workflow
Our process included scripting, approval rounds, voiceover recording, storyboard creation, and final assembly with systematic revision rounds.
4. Asana Project Management System
We created dedicated project boards with specific managers, keeping communication organized per project and making complex approval processes manageable.
5. Global Market Adaptation
We adapted videos for global markets with multi-language subtitles and localized content modifications based on specific regional requirements.
6. Multi-Channel Distribution
Final videos were optimized and distributed across Sabre's website, YouTube, LinkedIn, and other marketing channels for maximum reach and impact.
Six Video Formats Delivered
Animated Explainers
1.5-3 minute animated videos breaking down complex technical processes from Sabre's in-depth articles into simple, engaging visual stories.
Thought Leadership Videos
Professional presenter-style videos featuring Sabre experts and executives delivering key messages and insights.
Web/Phone Testimonials
Authentic customer testimonials recorded remotely using web cameras and phones, maintaining genuine feel while ensuring quality.
Strategic Social Shorts
Optimized short-form videos designed specifically for social media platforms, maximizing engagement and shareability.
High-Quality Testimonials
Premium production testimonials with professional lighting, audio, and cinematography for maximum credibility impact.
Conference Coverage
Professional event documentation and highlight reels from Sabre's conferences and industry events.