BioRaptor: a product demo the founders took to their next conference
BioRaptor · Product demo video
Background
BioRaptor makes a data platform for bioprocess teams. It pulls in data from bioreactors and lab equipment so scientists can compare runs and see what’s affecting their yield. The product is complex, the audience is skeptical, and Edita Vatenaite, BioRaptor’s VP of Marketing, had always ended up writing video scripts herself.
What we made
After one call about the product, the script followed a day or two later and needed only small edits. The video shows data arriving from any equipment, runs compared side by side, and the dashboards a team shares.
Results
The founders asked for the file before it was even on the website, to play it on the screen at their booth.
“You took the scripting from me and you hit the nail on the head in the first try.”
Edita Vatenaite, VP of Marketing, BioRaptor
