JustCall: thought leadership videos people watched to the end
JustCall Testimonial: Veena Ramakrishnan
Background
JustCall makes phone software for sales and support teams, and its marketing team wanted the company’s know-how on video. With other studios, getting a single video live had taken weeks, sometimes months.
What we made
A series of thought leadership videos, a minute and a half to two minutes each, with a visual on every point so the message lands even with the sound off. Once the first video set the format, the rest followed it on very different topics, with little back and forth.
Results
Veena puts the completion rate at 75% or more, on videos up to two minutes long, and JustCall planned to keep working with us.
“When we first saw the video, I thought it was pretty brilliant in terms of you capturing the essence of our brand elements.”
Veena Ramakrishnan, Senior Demand Generation Specialist, JustCall
